US’ Macy’s expands On 34th line with Molly Rogers collaboration

Macy’s announces its latest designer collaboration with its On 34th brand, designed with Emmy Award–winning costume designer, Molly Rogers. Renowned for dressing iconic New York City characters across film and television, including “Sex and the City,” “The Devil Wears Prada,” “Ugly Betty,” “And Just Like That …” and, most recently, “The Devil Wears Prada 2,” Rogers brings her expertise in blending fashion and entertainment to this collection. The On 34th & Molly Rogers collection reimagines Rogers’ most memorable looks throughout her career, with each piece featuring signature details like unexpected prints, layered scarves, graphics, color blocking and other hidden treasures. The collection is now available at select Macy’s stores, on Macys.com and through the Macy’s app.

“Molly’s distinctive storytelling seamlessly complements Macy’s energetic take on fashion,” shared Emily Erusha-Hilleque, senior vice president of Private Brands for Macy’s. “Inspired by the dynamic pulse of New York City – its people, neighborhoods and the unique characters that fill its streets – Molly’s creative vision shines through every aspect of this collection. Each piece designed for On 34th reflects Macy’s signature blend of originality and versatile style, capturing the spirit and confidence that our customers embody.”

Macy’s expands its On 34th line with a 44-piece collaboration by Emmy-winning designer Molly Rogers, known for Sex and the City and The Devil Wears Prada.
Inspired by New York City’s cinematic energy, the collection features bold prints, layered styling, scarves and color-blocking, translating iconic screen looks into versatile, mix-and-match fashion rooted in storytelling and individuality.

With a remarkable career spanning television and film, Molly Rogers has become one of the industry’s most sought-after costume designers, renowned for outfitting some of the most beloved stars on-screen. Her Emmy Award-winning talents have been fueled by New York City’s vibrant creative and cultural pulse, allowing her to seamlessly translate cinematic moments into unforgettable style. The On 34th & Molly Rogers collection channels Molly Rogers’ expertise and keen eye for detail, drawing inspiration from real New Yorkers and the captivating stories found on the city’s streets, both in her personal and professional life.

“New York City inspires me every day with its bold energy, expressive style and unforgettable characters,” said Molly Rogers. “Through this collection with On 34th, I wanted to capture the city’s cinematic spirit and bring my work in costume design to everyone who loves to tell their own story.”

Macy’s continues to strengthen its position as a leading authority in fashion with collections that inspire creativity and individuality. In celebration of the launch, Macy’s Herald Square flagship store will host a curated collection of Molly Rogers’ favorite up-and-coming designers. The exclusive selection will feature pieces from Balkanica and Billy Fagen (@adhocateliernyc) and is available at the Herald Square flagship.

First launched in August 2023, On 34th was created with inspirational and modern design and built for real life. The On 34th & Molly Rogers collection has 44 pieces across apparel and accessories, each with unique and dynamic textures, patterns and colors, designed to be mixed and matched. Prices range from $49.50 to $139.50 for apparel, and $19.50 to $129.50 for accessories with sizing ranging from XXS to XXL.

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Fibre2Fashion News Desk (RM)