Footballer Raphinha fronts Calvin Klein Spring 2026 underwear campaign
Shot with a focus on movement and strength, the creative brings the footballer’s elite skills to life alongside the newest Calvin Klein underwear styles. Elevated fits and advanced fabrications are made to move with the body, delivering comfort and control. Dynamic visuals explore multiple dimensions of performance, embodying the season’s theme of living in the moment. The accompanying campaign film, set to an up-tempo rhythm, captures Raphinha’s raw athletic energy through the brand’s distinctive visual language.
Calvin Klein, part of PVH Corp., has launched its Spring 2026 campaign starring Brazilian footballer Raphinha.
Shot by Daniel Sannwald, the campaign highlights movement and performance while introducing new underwear styles, including Icon Active Mesh with ventilated panels and Icon Cotton Stretch with an Infinity Bond waistband and moisture-wicking finish.
Designed for a life in motion, underwear innovation drives the season. New ‘Icon Active Mesh’ is engineered with reinforced construction and ventilated mesh panels for enhanced airflow. ‘Icon Cotton Stretch’ elevates the brand’s iconic logo waistband with an innovative stitch-free Infinity Bond waistband and a moisture-wicking finish to deliver performance and premium comfort.
“As an athlete, I’m always focused on how I move and how I feel, and Calvin Klein underwear is designed for performance,” said Raphinha. “This campaign was particularly special as it allowed me to channel my love of music, which had a huge influence on how I grew up, and my love of football.”
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Fibre2Fashion News Desk (JP)