H&M debuts on Nordstrom for its first curated marketplace launch in US

Legacy fashion brand H&M is thrilled to announce its launch on Nordstrom Marketplace, expanding the brand’s reach and giving style driven customers a new way to discover the brand’s most sought after looks. This also marks the brand’s first launch on a curated retail marketplace in the U.S.

“Our launch on Nordstrom Marketplace marks an important step in making H&M even more accessible to customers across the U.S.,” said Kate Rogowski, Head of Customer Activation and Marketing for H&M Americas. “The platform provides a seamless new way for shoppers to discover and experience H&M where they already love to browse, complemented by Nordstrom’s best-in-class customer experience.”

H&M’s entry into Nordstrom Marketplace signals a strategic shift towards curated digital retail, enhancing accessibility and brand visibility in the US.
The move aligns with evolving consumer shopping habits, leveraging Nordstrom’s service ecosystem while enabling H&M to reach new audiences and strengthen omnichannel engagement through a controlled, curated assortment.

At launch, the platform will carry a selected range of specially curated H&M favorites for women, men, and kids, as well as the brand’s sport collection, H&M Move.  Styles will continue to evolve with fresh new arrivals that keep shoppers inspired for seasons to come.

“We’re proud to welcome H&M to Nordstrom Marketplace, expanding our ability to serve more customers on more occasions,” said Miguel Almeida, president of digital and customer experience at Nordstrom. “Customers shopping H&M on nordstrom.com will have access to all of the same Nordstrom services they know and love, including loyalty benefits, customer care support, styling, alterations, and returns that are fast and easy.”

H&M’s April launch is part of the brand’s broader strategy to continually meet customers wherever they choose to shop. Joining the trusted Nordstrom Marketplace means expanded visibility among both new and existing audiences while reinforcing the brand’s commitment to providing a seamless and inspirational shopping experience across touchpoints.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (MS)